The Team

Meet Our Exceptionally Talented Team

We're Here to Make A Difference

With years of experience, our team consists of dynamic individuals that each have their own unique expertise and capabilities that guarantee full-time attention and help when needed.

The Board of Directors

Elfriede Giard

Chief Executive Officer
About Elfriede

Chief Executive Officer

Elfriede Giard

Elfriede is a nature-loving and a quality and risk management expert. Whilst her studies focused on the disciplines of Science and Mathematics, she has extensive experience in managing and assisting with many international blue-chip company accounts.

Her career covered various aspects of systems implementation, auditing, as well as with international certification bodies having managed the South African Division of a large multi-national for 8 years. 

She has the responsibility for creating, planning, implementing and integrating the strategic direction of the World of Ethics Group of Companies.

Marina Sander

Operations Director
About Marina

Operations and Sales Director

Marina Sander

Marina is a passionate and bubbly individual with a Masters degree in Law and extensive experience in ethical business practices, legal compliance, operations management, innovation, education, corporate governance and risk. 

Her vision lies in the development of capabilities and delivering professional value-added solutions to clients through sustainable relationships. She also has a passion for people and has successfully coached and mentored many young individuals.

The Team Leads

Karin Smith

Regional Manager – Western Cape
About Karin

Western Cape Regional Manager

Karin Smith

Karin is a hip and energetic individual with a Business Administration and Management qualification. She has a passion for Health and Safety and strives for excellence in all that she does. 

Karin is responsible for implementing the strategic direction and enhancing business relationships for World of Ethics in the Western Cape Region.

Sales Team

Mishack Mamorobela

Sales Executive
About Mishack

Sales Executive

Mishack Mamorobela

Mishack is the entrepreneur in our team with his warm smile and personality, having obtained his Small Business Management qualification from the University of Johannesburg. With his language skills covering many of our South African languages, he can easily engage with our diverse client base.

Mishack is a keen supporter of team sports, which also reflects in his ability to operate as part of a team. With networking being a key strength of him, Mishack is responsible to grow the World of Ethics Customer base through the promotion of our solutions.

WOE, where we rather be honest than impressive

We will not take short cuts, we will not compromise legal and ethical standards and we will ensure the WOE Business Partners receive innovative support and quality service with every engagement. Contact us for more information on how we can help you

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